There’s this saying that: It’s harder to win new customers than to keep existing ones. Some seem to think this means you have to dedicate huge amounts of resources to acquisition marketing, sales and developer evangelism. Of course I’m all for allocating resources to the last one in particular, but of course the principle is […]

I’m on my way back to Holland as I look back on two inspiring days in London. No talks by me this time – I just sat back and learned about Developer Relations from some of the best! Technical Evangelist Meetup On Tuesday night I attended the Technical Evangelist Meetup where Greenwich PhD student Dawn […]