I just finished The New Kingmakers or How developers Conquered the World by Stephen O’Grady (2013). A great read about the ever growing importance of developers in pretty much any industry. You might also have heard that developers are the new rockstars. O’Grady does a fantastic job at explaining how that happened and what it means.
A great read for those working with developers and those still trying to market to them.
I’m not going to summarise the book – you’ll just have to read the 60 pages yourself – but here’s what I was left with in Evernote after I finished it:
- Want the widest possible market.
- Offer a large platform and show off with high numbers of users, apps, modules, whatever.
- Want control.
- Build your company on services they can also directly access themselves.
- Don’t want to be forced into a full stack.
- Allow them to use whatever they like from your products and make them work with their their other tools.
- Stick with the first (type of) tech they use.
- Have a presence in education and the startup scene. Which means you’ll have to go open-source and/or freemium.
- Will likely use what is easiest to obtain and most fun to use.
- Focus on great on boarding and first developer experience.
- They want to be talked with, not at.
- Go where they are (online), organise and attend events. No marketing but code, invest in documentation and samples.